| 000 | 00535pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781434390844 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.575 _bL82m |
||
| 100 | _aLodato, Michael W. | ||
| 245 | 0 |
_aManagement of new product launches and other marketing projects _cMichael W. Lodato |
|
| 260 |
_aNew Delhi _bAuthorhouse _c2008 |
||
| 300 | _a135p | ||
| 650 | _aNew products--Management | ||
| 650 | _aNew products--Marketing | ||
| 997 | _aA176268 C | ||
| 999 |
_c372684 _d372684 |
||