| 000 | 00652pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160408b2012 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781412987240 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a659.1072 _bUs4q2 |
||
| 100 | _a | ||
| 245 | 0 |
_aUsing qualitative research in advertising _bstrategies, techniques and applications _cMargaret A. Morrison ...[et al.] |
|
| 250 | _a2nd | ||
| 260 |
_aLos Angeles _bSage _c2012 |
||
| 300 | _axv, 218p | ||
| 650 | _aAdvertising--Research | ||
| 650 | _aQualitative research | ||
| 650 | _aMarketing research--Methodology | ||
| 700 | _aMorrison, Margaret A. | ||
| 997 | _aA175980 C | ||
| 999 |
_c372467 _d372467 |
||