| 000 | 00621pam a2200217a 44500 | ||
|---|---|---|---|
| 008 | 160408b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781849204668 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.8001 _bM341t2 |
||
| 100 | _a | ||
| 245 | 0 |
_aMarketing theory _ba student text _cedited by Michael J. Baker and Michael Saren |
|
| 250 | _a2nd | ||
| 260 |
_aLondon _bSage _c2010 |
||
| 300 | _axvii, 428p | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing--Philosophy | ||
| 650 | _aProduct management | ||
| 650 | _aSales promotion | ||
| 700 | _aBaker, Michael J., Ed. | ||
| 997 | _aA175123 C | ||
| 999 |
_c371846 _d371846 |
||