000 00511pam a2200181a 44500
008 160408b2011 xxu||||| |||| 00| 0 eng d
020 _a9781849205719
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.8
_bM393m2
100 _aMasterson, Rosalind
245 0 _aMarketing
_ban introduction
_cRosalind Masterson and David Pickton
250 _a2nd
260 _aLondon
_bSage
_c2011
300 _axviii, 508p
650 _aMarketing
700 _aPickton, David
997 _aA175114 C
999 _c371816
_d371816