000 00636pam a2200193a 44500
008 160408b2010 xxu||||| |||| 00| 0 eng d
020 _a9781412931212
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.812
_bB268r
100 _aBaron, Steve
245 0 _aRelationship marketing
_ba consumer experience approach
_cSteve Baron, Tony Conway and Gary Warnaby
260 _aLos Angeles
_bSage
_c2010
300 _aviii, 202p
440 _aAdvanced Marketing Series / Edited By Phil Harris
_v
650 _aCustomer relations
650 _aRelationship marketing
700 _aConway, Tony
997 _aA175133 C
999 _c371807
_d371807