000 00526pam a2200169a 44500
008 160408b2012 xxu||||| |||| 00| 0 eng d
020 _a9781412991742
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.83
_bM242m3
100 _aMcquarrie, Edward F.
245 0 _aThe market research toolbox
_ba concise guide for beginners
_cEdward F. McQuarrie
250 _a3rd
260 _aLos Angeles
_bSage
_c2012
300 _axviii, 253p
650 _aMarketing research -- Methodology
997 _aA175113 C
999 _c371803
_d371803