000 | 00526pam a2200169a 44500 | ||
---|---|---|---|
008 | 160408b2012 xxu||||| |||| 00| 0 eng d | ||
020 | _a9781412991742 | ||
040 | _aP K Kelkar Library, IIT Kanpur | ||
082 |
_a658.83 _bM242m3 |
||
100 | _aMcquarrie, Edward F. | ||
245 | 0 |
_aThe market research toolbox _ba concise guide for beginners _cEdward F. McQuarrie |
|
250 | _a3rd | ||
260 |
_aLos Angeles _bSage _c2012 |
||
300 | _axviii, 253p | ||
650 | _aMarketing research -- Methodology | ||
997 | _aA175113 C | ||
999 |
_c371803 _d371803 |