000 00542pam a2200181a 44500
008 160408b2012 xxu||||| |||| 00| 0 eng d
020 _a9781412991292
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.802
_bSo13
100 _a
245 0 _aSocial marketing to protect the environment
_bwhat works
_cDoug McKenzie-Mohr ...[et al.]
260 _aLos Angeles
_bSage
_c2012
300 _axiv, 237p
650 _aSocial marketing
650 _aGreen marketing
700 _aMckenzie-Mohr, Doug
997 _aA175165 C
999 _c371700
_d371700