| 000 | 00827pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781849205467 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.804 _bB964 |
||
| 100 | _aEllis, Nick, Ed. | ||
| 245 | 0 |
_aBusiness-to-business marketing [4 vols.] _cedited by Nick Ellis, Mark Tadajewski and Andrew Pressey |
|
| 260 |
_aLos Angeles _bSage _c2010 |
||
| 300 | _a4v. (various pagings) | ||
| 505 | _aContents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes. | ||
| 650 | _aIndustrial marketing | ||
| 700 | _aTadajewski, Mark ,Ed. | ||
| 997 | _aA174744 vol. 1 C A174745 vol.2 C A174746 vol.3 C A174747 vol.4 C | ||
| 999 |
_c371650 _d371650 |
||