000 00645pam a2200193a 44500
008 160408b2011 xxu||||| |||| 00| 0 eng d
020 _a9783642143373
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.800846
_bSi39m2
100 _a
245 0 _aThe silver market phenomenon
_bmarketing and innovation in the aging society
_cedited by Florian Kohlbacher and Cornelius Herstatt
250 _a2nd
260 _aBerlin
_bSpringer
_c2011
300 _axxxiv, 463p
650 _aMarketing - Social aspects
650 _aPopulation aging -- Economic aspects
700 _aKohlbacher, Florian, Ed.
997 _aA174574 C
999 _c371648
_d371648