000			01124pam a2200193a 44500
008			160408b2011 xxu||||| |||| 00| 0 eng d
020			_a9788132105183
040			_aP K Kelkar Library, IIT Kanpur
082			_a658.80092 _bM757l
100			_aMonroe, Kent B.
245	0		_aLegends in marketing [7 vols.] _cKent B. Monroe
260			_aNew Delhi _bSage _c2011
300			_a7v. (various pagings)
440			_aLegends In Marketing / Edited By Jagdish N. Seth _v
505			_aContents: V.1 -- Processing of price information / edited by Dhruv Grewal V.2 -- Comparative price advertising / edited by Albert J. Della Bitta V.3 -- The price-quality-value relationship / edited by Dhruv Grewal V.4 -- Price fairness / edited by Lan Xia V.5 -- Research in consumer behavior / edited by Monika Kukar-Kinney V.6 -- Models, theory, and methods / edited by Tridib Mazumdar V.7 -- Pricing management and practice / edited by Manjit S. Yadav
650			_aMarketing
650			_aPricing
997			_aA174465 Vol.1 C A174466 Vol.2 C A174467 Vol.3 C A174468 Vol.4 C A174469 Vol.5 C A174470 Vol.6 C A174471 Vol.7 C
999			_c371542 _d371542