000			01364pam a2200193a 44500
008			160408b2012 xxu||||| |||| 00| 0 eng d
020			_a9788132105190
040			_aP K Kelkar Library, IIT Kanpur
082			_a658.80092 _bK848l
100			_aKotler, Philip
245	0		_aLegends in marketing [9 vols.] _cPhilip Kotler
260			_aNew Delhi _bSage _c2012
300			_a9v. (various pagings)
440			_aLegends In Marketing / Edited By Jagdish N. Seth _v
505			_aContents: V.1 -- Marketing theory and orientations / edited by Ravi S. Achrol V.2 -- Analytical marketing / edited by Robert C. Blattberg V.3 -- Creating and managing the product mix / edited by Venkatesh Shankar V.4 -- Improving the role and practice of marketing / edited by Tim Ambler V.5 -- Strategic marketing / edited by Glen Urban V.6 -- Globalization and international marketing competition / edited by Michael R. Czinkota V.7 -- Marketing in the new economy / edited by Patrick J. Duparcq V.8 -- Broadcasting the concept and applications of marketing / edited by William L. Wilkie V.9 -- The social and ethical side of marketing / edited by Paul N. Bloom
650			_aMarketing
650			_aPricing
997			_aA174521 Vol.1 C A174522 Vol.2 C A174523 Vol.3 C A174524 Vol.4 C A174525 Vol.5 C A174526 Vol.6 C A174527 Vol.7 C A174528 Vol.8 C A174529 Vol.9 C
999			_c370995 _d370995