000			00865pam a2200181a 44500
008			160408b2010 xxu||||| |||| 00| 0 eng d
020			_a9781849205740
040			_aIIT, Kanpur
082			_a658.8 _bSe69
100			_a
245	0		_aService marketing [4 vol.] _cedited by Steve Baron
260			_aLos Angles _bSage _c2010
300			_a4 v.(xlv,345p, vi,430p, vi,407p, vi,435p)
505			_aContents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
650			_aService industries
700			_aBaron, Steve, Ed.
997			_aA173434 vol.1 C A173435 vol.2 C A173436 vol.3 C A173437 vol.4 C
999			_c370606 _d370606