| 000 | 00599pam a2200193a 44500 | ||
|---|---|---|---|
| 008 | 160408b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780333980798 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.827 _bSch54i |
||
| 100 | _aSchmidt, Klaus | ||
| 245 | 0 |
_aInclusive branding _bthe why and how of a holistic approach to brands _cKlaus Schmidt and Chris Ludlow |
|
| 260 |
_aNew York _bPalgrave _c2002 |
||
| 300 | _axiii, 210p. | ||
| 650 | _aBusiness names | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aTrademarks | ||
| 700 | _aLudlow, Chris | ||
| 997 | _aA173522 C | ||
| 999 |
_c370528 _d370528 |
||