000 00555pam a2200217a 44500
003 OSt
005 20230327105215.0
008 160408b2012 xxu||||| |||| 00| 0 eng d
020 _a9780273753360
040 _cIIT Kanpur
041 _aeng
082 _a658.8
_bK848m14
100 _aKotler, Philip
245 0 _aMarketing management [14th ed.]
_cPhilip Kotler and Kevin Lane Keller
250 _a14th ed.
260 _aBoston
_bPearson
_c2012
300 _a131p
650 _aMarketing management
700 _aKeller, Kevin Lane
942 _cBK
999 _c369520
_d369520