000 00555pam a2200169a 44500
008 160408b2010 xxu||||| |||| 00| 0 eng d
020 _a9780521194501
040 _aIIT, Kanpur
082 _a658.8
_bD719p
100 _aDonovan, Rob
245 0 _aPrinciples and practice of social marketing
_ban international perspective
_cRob Donovan and Nadine Henley
260 _aCambridge
_bCambridge Universitgy Press
_c2010
300 _axix, 504p
650 _aSocial marketing
700 _aHenley, Nadine
997 _aA171689 C
999 _c368735
_d368735