000			01060pam a2200193a 44500
008			160408b2009 xxu||||| |||| 00| 0 eng d
020			_a9781848601178
040			_aIIT, Kanpur
082			_a658.802 _bM341
100			_aCadogan, John W., Ed.
245	0		_aMarketing strategy [6 vol.] _cedited by John Cadogan
260			_aLondon _bSage _c2009
300			_a6 v.
440			_aSage Library In Marketing _v
505			_av. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
650			_aMarketing
700			_aCadogan, John W., Ed.
997			_aA171600 v.1 C A171601 v.2 C A171602 v.3 C A171603 v.4 C A171604 v.5 C A171605 v.6 C
999			_c368699 _d368699