| 000 | 00564pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780199587407 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.827 _bH742c |
||
| 100 | _aHolt, Douglas | ||
| 245 | 0 |
_aCultural strategy _busing innovation ideologies to build breakthrough brands _cDouglas Holt and Douglas Cameron |
|
| 260 |
_aNew Delhi _bOxford University Press _c2010 |
||
| 300 | _axv, 387p | ||
| 650 | _aBranding (Marketing) | ||
| 700 | _aCameron, Douglas | ||
| 997 | _aA170587 C | ||
| 999 |
_c368182 _d368182 |
||