000			01016pam a2200181a 44500
008			160408b2010 xxu||||| |||| 00| 0 eng d
020			_a9788132103004
040			_aIIT, Kanpur
082			_a658.80092 _bSh59l
100			_aSheth, Jagdish N.
245	1		_aLegends in marketing [8 Vol.] _cJagdish N. Sheth; set editor Balaji C. Krishanan
260			_aNew Delhi _bSage Publications _c2010
300			_axxiv, 284p
505			_aContents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
650			_aInternational marketing
700			_aKrishnan, Balaji C., Ed.
997			_aA169863 v.1 C A169864 v.2 C A169865 v.3 C A169866 v.4 C A169867 v.5 C A169868 v.6 C A169869 v.7 C A169870 v.8 C
999			_c367525 _d367525