| 000 | 01142pam a2200241a 44500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 160408b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781848163560 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a338.477948 _bW629i |
||
| 100 | _aWi, Jong H. | ||
| 245 | 0 |
_aInnovation and strategy of online games _cJong H. Wi |
|
| 260 |
_aLondon _bImperial College Press _c2009 |
||
| 300 | _axx, 220p. | ||
| 440 | _aSeries on technology management ; v. 14 / edited by J. Tidd | ||
| 500 | _aIncludes bibliographical references (p. 211-214) and index. | ||
| 505 | _aInnovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. | ||
| 520 | _a | ||
| 650 | _aElectronic games industry. | ||
| 653 |
_aTechnological innovations. _aVideo games industry. |
||
| 942 | _cBK | ||
| 999 |
_c367491 _d367491 |
||