000 00521pam a2200157a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9781422177808
040 _aIIT, Kanpur
082 _a650.4063
_bM363d
100 _aMartin, Roger
245 0 _aThe design of business
_bwhy design thinking is the next competitive advantage
_cRoger Martin
260 _aBoston
_bHarvard Business Press
_c2009
300 _axiii, 191p.
650 _aCreative ability in business
997 _aA168834 C
999 _c366664
_d366664