000 00546pam a2200157a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9781422124826
040 _aIIT, Kanpur
082 _a658.514
_bV586d
100 _aVerganti, Roberto
245 0 _aDesign-driven innovation
_bchanging the rules of competition by radically innovating what things mean
_cRoberto Verganti
260 _aBoston
_bHarvard Business Press
_c2009
300 _axv, 272p.
650 _aTechnological innovations
997 _aA168841 C
999 _c366663
_d366663