000			00759pam a2200205a 44500
008			160408b2008 xxu||||| |||| 00| 0 eng d
020			_a9788184893847
040			_aIIT, Kanpur
082			_a658.872 _bB613d
100			_aBlattberg, Robert C.
245	0		_aDatabase marketing _banalyzing and managing customers _cRobert C. Blattberg, Byung-Do Kim and Scott A. Neslin
260			_aNew Delhi _bSpringer _c2008
300			_axxiv, 871p
440			_aInternational Series In Quantitative Marketing / Edited By Jehoshua Eliashberg _v
500			_aSpringer International Edition
504	0		_aIncludes bibliographical references and index.
650			_aDatabase marketing.
700			_aKim, Byung-Do
997			_aA168351 C
999			_c366493 _d366493