| 000 | 00500pam a2200157a 44500 | ||
|---|---|---|---|
| 008 | 160408b1995 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780875844442 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.8 _bC337c |
||
| 100 | _aCespedes, Frank V. | ||
| 245 | 0 |
_aConcurrent marketing _bintegrating product, sales, and service _cFrank V. Cespedes |
|
| 260 |
_aBoston _bHarvard Business School Press _c1995 |
||
| 300 | _axxvii, 307p | ||
| 650 | _aMarketing | ||
| 997 | _aA168124 C | ||
| 999 |
_c365925 _d365925 |
||