000			00971pam a2200217a 44500
003			OSt
008			160408b2009 xxu||||| |||| 00| 0 eng d
020			_a9788174467201
040			_cIIT Kanpur
041			_aeng
082			_a338.10954 _bM341
245	0		_aMarketing to rural consumers _bunderstanding and tapping rural market potential _cedited by Sanal Kumar Velayudhan, Guda Sridhar
260			_aNew Delhi _bExcel Books _c2009
300			_avii, 365 p.
505			_a
520			_a Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
650			_aFarm produce--India--Marketing--Congresses. _aFarmers as consumers--India--Congresses.
653			_aRural development--India--Congresses.
700			_aVelayudhan, Sanal Kumar, 1955-, ed. _aSridhar, Guda, ed. _aIndian Institute of Management, Khozhikode.
942			_cBK
999			_c365882 _d365882