000 00670pam a2200205a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9780071263436
040 _aIIT, Kanpur
082 _a658.8
_bD977b4
100 _aDwyer, F. Robert
245 0 _aBusiness marketing
_bconnecting strategy, relationships and learning
_cF. Robert Dwyer and John F. Tanner
250 _a4th
260 _aBoston
_bMcgraw-Hill
_c2009
300 _axxix, 670p
500 _aMcgraw-Hill International Edition.
504 0 _aIncludes bibliographical references and index.
650 _aMarketing.
700 _aTanner, John F.
997 _aA167912 C
999 _c365858
_d365858