000 00582pam a2200181a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9788184050509
040 _aIIT, Kanpur
082 _a658.8
_bD675
100 _a
245 0 _aDoes marketing need reform?
_bfresh perspectives on the future
_cedited by Jagdish N. Sheth and Rajendra S. Sisodia
260 _aNew Delhi
_bReference Press
_c2009
300 _avii, 352p
650 _aMarketing
700 _aSheth, Jagdish N., Ed.
700 _aSisodia, Rajendra S., Ed.
997 _aA167310 C
999 _c365749
_d365749