| 000 | 00581pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781422101674 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.827 _bK96p |
||
| 100 | _aKumar, Nirmalya | ||
| 245 | 0 |
_aPrivate label strategy _bhow to meet the store brand challenge _cNirmalya Kumar and Jan-Benedict E.M. Steenkamp |
|
| 260 |
_aBoston _bHarvard Business School Press _c2007 |
||
| 300 | _axvii, 270p | ||
| 650 | _aBrand Name Products | ||
| 700 | _aSteenkamp, Jan-Benedict E.M. | ||
| 997 | _aA167701 C | ||
| 999 |
_c365645 _d365645 |
||