000 00517pam a2200181a 44500
008 160408b2008 xxu||||| |||| 00| 0 eng d
020 _a9780324362725
040 _aIIT, Kanpur
082 _a658.802
_bF413m4
100 _aFerrell, O.C.
245 _aMarketing strategy
_cO.C. Ferrell and Michael D. Hartline
250 _a4th
260 _aAustralia
_bSouth Western
_c2008
300 _axxii, 717p
650 _aMarketing
700 _aHartline, Michael D.
997 _aA164089 C
999 _c363069
_d363069