| 000 | 00563pam a2200205a 44500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 160408b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788177584509 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bL944s5 |
||
| 100 | _aLovelock, Christopher | ||
| 245 |
_aServices marketing _bpeople, technology, strategy _cChristopher Lovelok, Jochen Wirtz [and] Jayant Chatterjee |
||
| 250 | _a5th | ||
| 260 |
_aDelhi _bPearson Education _c2006 |
||
| 300 | _axvi,594p | ||
| 650 | _aMarketing | ||
| 700 | _aWirtz, Jochen | ||
| 942 | _cBK | ||
| 999 |
_c362757 _d362757 |
||