000 00497pam a2200145a 44500
008 160408b2003 xxu||||| |||| 00| 0 eng d
020 _a9780814406816
082 _a658.827
_bV269b
100 _aVanauken, Brad
245 _aBrand aid
_ban easy reference guide to solving your toughest branding problems and strengthening your marketing position
_cBrad VanAuken
260 _aNew York
_bAmacom
_c2003
300 _axiv, 306p
650 _aBrand name products -- Management
997 _aA163578 C
999 _c362563
_d362563