| 000 | 00482pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 160408b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750662484 | ||
| 082 |
_a658.802 _bSm52m |
||
| 100 | _aSmith, Brian D. | ||
| 245 |
_aMaking marketing happen _bhow great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald _cBrain D. Smith |
||
| 260 |
_aAmsterdam _bElsevier _c2005 |
||
| 300 | _axvi, 377p | ||
| 650 | _aMarketing | ||
| 997 | _aA163172 C | ||
| 999 |
_c362376 _d362376 |
||