| 000 | 00437pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 160408b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750679800 | ||
| 082 |
_a658.802 _bP412s |
||
| 100 | _aPercy, Larry | ||
| 245 | 1 |
_aStrategic integrated marketing communication _btheory and practice _cLarry Percy |
|
| 260 |
_aAmsterdam _bElsevier _c2008 |
||
| 300 | _axiii, 308p. | ||
| 650 | _aCommunication In Marketing | ||
| 997 | _aA161795 C | ||
| 999 |
_c361188 _d361188 |
||