000 00434pam a2200169a 44500
008 160408b2004 xxu||||| |||| 00| 0 eng d
020 _a0749445653
082 _a658.8
_bC428k2
100 _aCheverton, Peter
245 _aKey marketing skills
_cby Peter Cheverton
250 _a2nd.
260 _aLondon
_bKogan Page
_c2004
300 _axiii, 383p.
650 _aMarketing
700 _aPeter Cheverton
997 _aA162246 C
999 _c360857
_d360857