| 000 | 00530pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160408b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0199274894 | ||
| 082 |
_a659.1 _bP412S2 |
||
| 100 | _aPercy,Larry | ||
| 245 | 1 | _aSTRATEGIC ADVERTISING MANAGEMENT | |
| 250 | _a2nd | ||
| 260 |
_a _bOxford Univ. Pr., Oxford _c2005 |
||
| 300 | _axviii,335 | ||
| 650 | _aSales Promotion | ||
| 650 | _aAdvertising -- Management | ||
| 650 | _aStrategic Planning | ||
| 700 | _aElliott,Richard | ||
| 964 | _gCIRC | ||
| 997 | _aA153658 C | ||
| 999 |
_c358804 _d358804 |
||