000 | 00698pam a2200205a 44500 | ||
---|---|---|---|
005 | 20180911133247.0 | ||
008 | 160408b1992 xxu||||| |||| 00| 0 eng d | ||
020 | _a0877572615 | ||
040 | _cIIT Kanpur | ||
041 | _aeng | ||
082 |
_a658.83 _bB835 v.2 |
||
100 | _aBruner, Gordon C. | ||
245 | 1 |
_aMarketing scales handbook _ba compilation of multi item measures [v.2] _cBruner, Gordon C. and Paul J. Hensel |
|
260 |
_aChicago _bAmerican Marketing Association _c1992 |
||
300 | _axiv, 1315p | ||
650 | _aMarketing research - Statistical methods -- Handbooks, Manuals, etc | ||
650 | _aScaling (Social Sciences) -- Handbooks, Manuals, etc | ||
700 | _aHensel, Paul J. | ||
942 | _cREF | ||
999 |
_c358254 _d358254 |