| 000 | 00697pam a2200205a 44500 | ||
|---|---|---|---|
| 005 | 20180911133225.0 | ||
| 008 | 160408b1992 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0877572267 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _bB835 v.3 |
||
| 100 | _aBruner, Gordon C. | ||
| 245 | 1 |
_aMarketing scales handbook _ba compilation of multi-item measures [v.3] _cGordon C. Bruner and Paul J. Hensel |
|
| 260 |
_aChicago _bAmerican Marketing Association _c1992 |
||
| 300 | _axiv, 1315p | ||
| 650 | _aMarketing research - Statistical methods -- Handbooks, Manuals, etc | ||
| 650 | _aScaling (Social Sciences) -- Handbooks, Manuals, etc | ||
| 700 | _aHensel, Paul J. | ||
| 942 | _cREF | ||
| 999 |
_c358253 _d358253 |
||