| 000 | 00736pam a2200217a 44500 | ||
|---|---|---|---|
| 008 | 160408b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8129700050 | ||
| 082 |
_a658.8020285 _bL628M2 |
||
| 100 | _aLilien,Gary L. | ||
| 245 | 1 |
_aMARKETING ENGINEERING _cCOMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING |
|
| 250 | _a2nd | ||
| 260 |
_a _bPearson Education ( Singapore ) Pte. Ltd., Delhi _c2003 |
||
| 300 | _axxiv,518 | ||
| 500 | _aIncludes Bibliographical References And Indexes | ||
| 650 | _aMarketing -- Data Processing | ||
| 650 | _aMarketing -- Decision Making -- Mathematical Models | ||
| 650 | _aMarketing -- Decision Making -- Data Processing | ||
| 700 | _aRangaswamy,Arvind | ||
| 964 | _gCIRC | ||
| 997 | _aA149460 C | ||
| 999 |
_c357731 _d357731 |
||