000 00464pam a2200169a 44500
008 160408b2004 xxu||||| |||| 00| 0 eng d
020 _a0195168720
082 _a658.827
_bR526M
100 _aRivkin,Steve
245 1 _aTHE MAKING OF A NAME
_cTHE INSIDE STORY OF THE BRANDS WE BUY
260 _a
_bOxford Univ. Pr., Oxford
_c2004
300 _ax,275
650 _aBrand Name Products
700 _aSutherland,Fraser
964 _gCIRC
997 _aA151585 C
999 _c357434
_d357434