000 00562pam a2200193a 44500
008 160408b2003 xxu||||| |||| 00| 0 eng d
020 _a074322244X
082 _a660.60688
_bSI53B
100 _aSimon,Francoise
245 1 _aBUILDING GLOBAL BIOBRANDS
_cTAKING BIOTECHNOLOGY TO MARKET
260 _a
_bFree Press, New York
_c2003
300 _axv,336
650 _aBiotechnology Industries
650 _aBiotechnology -- Marketing
650 _aPharmaceutical Biotechnology Industry
700 _aKotler,Philip
964 _gCIRC
997 _aA153583 C
999 _c353899
_d353899