| 000 | 00550pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0470820675 | ||
| 082 |
_a658.8342 _bW499B |
||
| 100 | _aWertime,Kent | ||
| 245 | 1 |
_aBUILDING BRANDS AND BELIEVERS _cHOW TO CONNECT WITH CONSUMERS USING ARCHETYPES |
|
| 260 |
_a _bJohn Wiley & Sons (Asia) Pte. Ltd., Singapore _c2002 |
||
| 300 | _axvi,267 | ||
| 650 | _aBrand Choice | ||
| 650 | _aMarketing -- Psychological Aspects | ||
| 650 | _aConsumer Behavior | ||
| 964 | _gCIRC | ||
| 997 | _aA151325 C | ||
| 999 |
_c352820 _d352820 |
||