000 00503pam a2200181a 44500
008 160408b2002 xxu||||| |||| 00| 0 eng d
020 _a9812406034
082 _a658.8
_bH675E2
100 _aHoffman,K. Douglas
245 1 _aESSENTIALS OF SERVICES MARKETING
_cCONCEPTS, STRATEGIES AND CASES
250 _a2nd
260 _a
_bThomson, Singapore
_c2002
300 _axxi,569
650 _aServices Industries -- Marketing
700 _aBateson,John E.G.
964 _gCIRC
997 _aA150796 C
999 _c351121
_d351121