| 000 | 00567pam a2200205a 44500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 160408bc2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071179089 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bP426e8 |
||
| 100 | _aPerreault, William D. | ||
| 245 | 1 |
_aESSENTIALS OF MARKETING _cWilliam D. Perreault and E. Jerome Mccarthy _bA GLOBAL -- MANAGERIAL APPROACH |
|
| 250 | _a8th | ||
| 260 |
_bIrwin/Mcgraw-Hill _cc2000 _aBoston |
||
| 300 | _axxvii, 628p | ||
| 650 | _aMarketing | ||
| 700 | _aMccarthy, E. Jerome | ||
| 942 | _cBK | ||
| 999 |
_c346665 _d346665 |
||