| 000 | 00576pam a2200205a 44500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 160408bc1998 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0321001982 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bR18a |
||
| 100 | _aRao, Vithala R. | ||
| 245 | 1 |
_aANALYSIS FOR STRATEGIC MARKETING _cVithala R. Rao and Joel H. Steckel |
|
| 260 |
_bAddison Wesley Longman _cc1998 _aSingapore |
||
| 300 | _axiii, 514p | ||
| 500 | _aIncludes Bibliographical References And Index. | ||
| 650 | _aMarketing | ||
| 700 | _aSteckel, Joel H. | ||
| 942 | _cBK | ||
| 999 |
_c346664 _d346664 |
||