000 00494pam a2200181a 44500
008 160408b2006 xxu||||| |||| 00| 0 eng d
020 _a3540253602
082 _a658.827
_bK848B
100 _aKotler,Philip
245 1 _aB2B BRAND MANAGEMENT
260 _a
_bSpringer-Verlag, Berlin
_c2006
300 _axvi,357
650 _aBrand Name Products -- Management
650 _aBrand Name Products -- Case Studies
700 _aPfoertsch,Waldemar
964 _gCIRC
997 _aA158324 C
999 _c345546
_d345546