000 00562pam a2200217a 44500
003 OSt
008 160408bc1996 xxu||||| |||| 00| 0 eng d
020 _a0139570020
040 _cIIT Kanpur
041 _aeng
082 _a658.8
_bK848p8
100 _aKotler, Philip
245 1 _aPRINCIPLES OF MARKETING
_cPhilip Kotler and Gaey Armstrong
250 _a8th
260 _bPrentice Hall
_cc1996
_aNew Jersey
300 _axviii, 118p
440 _aPrentice Hall Series In Marketing
650 _aMarketing
700 _aArmstrong, Gaey
942 _cBK
999 _c345205
_d345205