000 00491pam a2200181a 44500
008 160408b2002 xxu||||| |||| 00| 0 eng d
020 _a0749438630
082 _a658.827
_bEL53E2
100 _aEllwood,Iain
245 1 _aTHE ESSENTIAL BRAND BOOK
_cOVER 100 TECHNIQUES TO INCREASE BRAND VALUE
250 _a2nd
260 _a
_bKogan Page, London
_c2002
300 _axi,321
650 _aBrand Name Products
650 _aProduct Management
964 _gCIRC
997 _aA142959 C
999 _c344872
_d344872