000 00474pam a2200181a 44500
008 160408b2002 xxu||||| |||| 00| 0 eng d
020 _a0749436697
082 _a658.802
_bSM64M3
100 _aSmith,P. R.
245 1 _aMARKETING COMMUNICATIONS
_cAN INTEGRATED APPROACH
250 _a3rd
260 _a
_bKogan Page, London
_c2002
300 _axvi,640
650 _aCommunication In Marketing
700 _aTaylor,Jonathan
964 _gCIRC
997 _aA142960 C
999 _c343325
_d343325