000 00880pam a2200217a 44500
003 OSt
008 160408b2006 xxu||||| |||| 00| 0 eng d
020 _a8177587765
040 _cIIT Kanpur
041 _aeng
082 _a338.8881724
_bP884f
100 _aPrahalad, C. K.
245 1 _aFortune at the bottom of the pyramid
_beradicating poverty through profits
_cC.K. Prahalad.
260 _bWharton School Publishing(Pearson Power/Dorling Kindersley, India)
_c2006
_aNew Delhi
300 _axix, 401 p.
500 _aWith CD-ROM
520 _a
650 _aGlobalization--Economic aspects--Developing countries.
_aEconomic assistance--Developing countries.
_aPoor--Developing countries.
_aNon-governmental organizations--Developing countries.
653 _aInternational business enterprises--Social aspects--Developing countries.
942 _cBK
999 _c342599
_d342599