000 | 00502pam a2200181a 44500 | ||
---|---|---|---|
008 | 160408b1979 xxu||||| |||| 00| 0 eng d | ||
082 |
_a658.8101 _bM312C |
||
100 | _aManendra Mohan | ||
245 | 1 | _aCOPY WRITING | |
260 |
_a _bIndian Institute Of Management, Ahmedabad _c1979 |
||
300 | _a12 | ||
440 |
_aIndian Institute Of Management, Ahmedabad _v |
||
650 | _aAdvertising Copy | ||
650 | _aSales Promotion | ||
650 | _aMarketing -- Management | ||
964 | _gCIRC | ||
997 | _aA139306 C | ||
999 |
_c342233 _d342233 |