000 00502pam a2200181a 44500
008 160408b1979 xxu||||| |||| 00| 0 eng d
082 _a658.8101
_bM312C
100 _aManendra Mohan
245 1 _aCOPY WRITING
260 _a
_bIndian Institute Of Management, Ahmedabad
_c1979
300 _a12
440 _aIndian Institute Of Management, Ahmedabad
_v
650 _aAdvertising Copy
650 _aSales Promotion
650 _aMarketing -- Management
964 _gCIRC
997 _aA139306 C
999 _c342233
_d342233