000 00514pam a2200169a 44500
008 160408bc1970 xxu||||| |||| 00| 0 eng d
082 _a658.82
_bM96L
100 _aMurthy,K. R.S.
245 1 _aLIJJAT
_cANALYSIS AND IMPLICATIONS
260 _a
_bIndian Institute Of Management,Ahmedabad
_cc1970
300 _a18
440 _aIndian Institute Of Management, Ahmedabad
_vBp-132 A
650 _aSales Promotion
650 _aLijjat Papad -- Marketing -- Case Studies
964 _gCIRC
997 _aA139094 C
999 _c341878
_d341878